Getting Your Pictures Noticed in Google, Yahoo and MSN Image Searches
Jun 25, 2007 13:30:33
Getting Your Pictures Noticed in Google, Yahoo and MSN Image Searches
One of the best ways to promote your assets is to get them discovered by search engines. In this installment we are considering image searches, like Google’s.
Why? The answer is simple: people browsing for images of your asset name (by name) will likely click through and visit your page if they find the image interesting. So how do you get yourself found by these image searches? Well, the answer isn’t exactly easy to pinpoint. If there were certain methods you could employ in order to guarantee your discovery, everybody would be doing it. Even more, the integrity of the search results would be compromised because the results would be diluted by those that would have their site found instead of the most relevant results per search. Because of this reality, search engine companies, like Google, keep their algorithms and functions carefully guarded. They change them often as well, constantly working to improve the quality of results their engines find for you.
At Weblo, you get paid for traffic that comes to your pages. After 10,000 hits, you are able to start collecting $10/1000 hits. Here are a couple of tips to help you help yourself get discovered in a search:
1) Source images by typing in your asset name in the search line of the image search. Your asset name is used over and over in our back-end technology to help you with search engine optimization. If you own Alberta, type in “Alberta” and not AB. If you own New York, type in “New York” and not NY or NYC.
2) THIS ONE IS IMPORTANT: make sure that you choose photos that are on photos with a decent Alexa Rating but ones that don’t have a rating that’s higher than Weblo’s. You can download the toolbar here. Be sure that they aren’t copyrighted photos.
3) Choose good, appealing photos. Look for photos that are on the first page of results but not necessarily the top 1-3 pics.
4) Click on the photo and to view a full-size version of it. Do not save the photo, it won’t help you. Instead, copy the URL (from the page displaying the full-size version).
5) Edit your assets! Add the URL you copied to the Biography, Description and Owner’s message areas by using the Insert/Edit Image tool (looks like a picture of a tree) and pasting the URL you previously copied. Be sure to add different photos to each section. You paste the URL in the field marked Image URL.
6) Add a description in a natural sentence that actually describes the image. Use the asset name. For a New York cityscape, write “New York is often referred to as the Big Apple or NYC.” Don’t use the asset name more than once.
7) Title your image something using the asset name.
8) Close the Insert/Edit Image window and, above where the photo is now displayed, add text that uses the Asset Name. You might just use the description line you just entered when pasting the URL. Bold your asset name.
9) Below the image, write more. Do not over-use the asset name but write a few sentences about your asset.
Will all of this help? There are no guarantees but following these tips will help make sure you get the best possible chance at having your photos discovered.
S.
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Sean Morrow,
Director of Marketing, Weblo.com
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