SUNNYVALE, CA - October 24, 2007 - Delivering the most authentic rock experience to date, Activision, Inc.'s (Nasdaq: ATVI) Guitar Hero III: Legends of Rock will feature some of the world's most influential musical instrument and equipment manufacturers including Gibson, Guitar Center Audio-Technica, Crate, Ernie Ball, Krank, Line 6, Mackie and Zildjian. Alternative Press, Decibel, Guitar Player, Kerrang and Paste magazines also make appearances giving Guitar Hero® legends the chance to see their names in the headlines.

In addition to partnering with some of the most prominent names in music, Activision has forged key strategic alliances with companies such as Pontiac and Axe whose product appears in the game.

"By forging exclusive relationships with key companies in the music and consumer packaged goods industries we are able to bring an even greater depth of realism to Guitar Hero III: Legends of Rock," said Dave Anderson, sr. director of business development for Activision. "From venues like Pontiac Garage, to customized guitars from Axe, the game delivers the ultimate rock and roll experience."

Guitar Hero III: Legends of Rock will include explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer game modes will also allow axe-shredders worldwide to compete head-to-head for true legendaryrock status. For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform. The game will feature a star-studded soundtrack including master tracks by such legendary artists as Aerosmith, Guns N' Roses, The Rolling Stones, Beastie Boys, Red Hot Chili Peppers and Pearl Jam as well as original songs by guitar icons Slash and Tom Morello. While continuing to retain all the key features from their prior legendary performances, fresh downloadable content will be offered on multiple platforms, and players can now shred to a killer set list from many of the most popular rock songs ever recorded.

For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform, including exclusive Gibson Guitar's Les Paul model for the Xbox 360™ video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, and PLAYSTATION®3 computer entertainment system. PlayStation®2 gamers will also get to shred on a new exclusive wireless guitar controller shape, Gibson's Kramer guitar, popularized by hard rockers and known for its body design, pickups, electronics and construction for furious finger fretting.

Guitar Hero III: Legends of Rock, published by RedOctane® and developed by Neversoft, is rated Teen by the ESRB and will be available October 28th, 2007 on the Xbox 360™ video game and entertainment system from Microsoft, Wii™ video game system from Nintendo, and PlayStation®2 computer entertainment system and PLAYSTATION®3 computer entertainment system. For more information about the Guitar Hero franchise, please visit the dedicated community site: www.guitarhero.com.

http://www.mcvuk.com /press-releases/32804/Activision-Elevates-Aut henticity-Of-Guitar-HeroR-III-Legends-Of-Rock -To-Legendary-Status-With-Exclusive-In-Game-P artnerships