Bearing Earnhardt's likeness, the 6-foot-tall, 8-foot-wide mosaic is comprised of approximately 1,400 photos from fans across the country, including actress Carmen Electra, racing team owner Richard Childress and drivers Mark Martin and Martin Truex Jr. The mosaic, previewed to fans, will serve as a permanent tribute to "The Intimidator" at Dale Earnhardt Inc. (DEI) headquarters in Mooresville when completed later this year.
In recognition of Earnhardt's impact on the racing world, Hershey is paying tribute to Dale Earnhardt by producing a series of Collector Edition Dale Earnhardt Hershey's Milk Chocolate Bars, Hershey's Milk Chocolate with Almonds Bars and Kit Kat Wafer Bars. The specially moulded bars feature a distinctive on-bar design, including Earnhardt's signature and stylized No. 3.
The Collector Edition bars will be available at select retail outlets nationwide while supplies last. Hershey is also encouraging fans to honor the racing legend by inviting them to visit www.hersheys.com/dale to upload a photo for inclusion in the permanent mosaic and to make a donation to The Dale Earnhardt Foundation. Fans can still upload their photos and tribute messages through June 3 for inclusion in the final mosaic.
"Dale Earnhardt touched the lives of many people both on and off the track, and The Hershey Company is honored to recognize his legacy and fans through this promotion," said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. "We are proud to give our consumers a chance to show their support and be part of history through the Dale Earnhardt photo mosaic and online tribute."
"This mosaic, presented by The Hershey Company, is such a unique and fitting tribute to Dale Earnhardt," said Dick Baker, executive director, The Dale Earnhardt Foundation. "We want to thank the loyal fans for all of their passion and support in helping Dale's legacy live on forever."
