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Looney Tunes Owner Profile
Posted: Mar 27, 2007

In the beginning years, both Looney Tunes and Merrie Melodies drew their storylines from Warner's vast music library. However, eventually the two series distinguished themselves by Looney Tunes becoming the umbrella for the studio's various recurring characters, while Merrie Melodies continued with the use of one-shot characters. Also, from 1934 to 1943 Merrie Melodies were produced in color and Looney Tunes in black and white; after 1943, however, both series were produced in color; the only real difference between the two series was in the variation between the opening theme music and titles. Both series by this time also made use of the various Warner Bros. cartoon stars. By 1943, the theme music for Looney Tunes was "The Merry-Go-Round Broke Down" by Cliff Friend and Dave Franklin; the theme music for Merrie Melodies was an adaptation of "Merrily We Roll Along" by Charles Tobias, Murray Mencher and Eddie Cantor. The reason for the Looney Tunes changeover to color was Warner Bros' decision to re-release only the color Merrie Melodies for their Blue Ribbon Classics series of cartoons, noted by the special "Blue Ribbon" title card. In 1930, Warner Bros. became interested in developing a series of musical animated shorts in order to promote their music. They had recently acquired the ownership of Brunswick Records along with four music publishers for US $28 million. Consequently, they were eager to start promoting this material in order to cash in on the sales of sheet music and phonograph records. Warners made a deal with Leon Schlesinger to produce cartoons for Warner Bros. Schlesinger hired Rudolph Ising and Hugh Harman to produce their first series of cartoons. Bosko was Looney Tunes first major star, debuting in the short Sinkin' in the Bathtub in 1930. When Harman and Ising left the Warner Bros. in 1933 over a budget dispute with Schlesinger, they took with them all the rights of the characters and cartoons which they had created. Schlesinger had to negotiate with them in order to keep the rights to the name Looney Tunes as well as for the right to use the slogan That's All Folks! at the end of the cartoons. A bland white-washed version of Bosko called Buddy became the star of the Looney Tunes series for the next few years. With the animators working in the Termite Terrace studio, 1935 saw the debut of the first truly major Looney Tunes star, Porky Pig, who was introduced along with Beans the Cat in the Merrie Melodie cartoon I Haven't Got a Hat directed by Friz Freleng. Beans was the star of the next Porky/Beans cartoon Golddiggers of '49, but it was Porky who emerged as the star instead of Beans. This was followed by the debuts of other memorable Looney Tunes stars such as Daffy Duck (in 1937) and the most famous of the Looney Tunes cast, Bugs Bunny (in 1940). Bugs appeared originally in the color Merrie Melodies and formally joined the Looney Tunes crew when it switched to color. Bugs' only appearance in a black and white Looney Tune was a gag appearance at the end of the Frank Tashlin 1943 cartoon Porky Pig's Feat. Schlesinger sold his interest in the cartoon studio in 1944 to Warner Bros. The Looney Tunes series' popularity was strengthened even more when the shorts began airing on network and syndicated television in the mid-to-late 1950s under various titles and formats. However, since the syndicated shorts' target audience was children and because of concerns over children's television in the 1970s, the Looney Tunes shorts began to be edited to remove scenes featuring innuendos, ethnic stereotypes and extreme violence. The original Looney Tunes theatrical series ran from 1930 to 1969 (the last short being Injun Trouble, starring Cool Cat). During part of the 1960s the shorts were produced by DePatie-Freleng Enterprises after Warner Bros shut down their animation studios. The shorts from this era can be identified by the fact that they open with a different title sequence featuring stylized limited animation and graphics on a black background and a re-arranged version of "The Merry-Go-Round Broke Down," arranged by William Lava. (When Seven Arts Associates merged with Warner Bros. in 1967, the logos were updated, replacing all regular WB elements with the then-new Warner Bros.- Seven Arts logo, as well as new theme music.) Theatrical animated shorts then went dormant until 1987 when new shorts were made to introduce Looney Tunes to a new generation of audiences. New shorts have been produced and released sporadically for theaters since then, usually as promotional tie-ins with various family movies produced by Warner Bros. This lasted until 2004. In 1976, the Looney Tunes characters made their way into the amusement business when they became the mascots for the two Marriott's Great America theme parks (Gurnee, Santa Clara). After the Gurnee park was sold to Six Flags, they also claimed the rights to use the characters at the other Six Flags parks, and continue to do so to this day. In 1988, a number of Looney Tunes characters appeared in numerous cameo roles in Who Framed Roger Rabbit; the more notable cameos featured Bugs Bunny, Daffy Duck, Yosemite Sam, Sylvester, and Tweetie. This is notable because this is the only time in which any Looney Tunes characters have shared any screen time with their rivals at Disney - particularly in the scenes where Bugs Bunny and Mickey Mouse are skydiving, and when Daffy Duck and Donald Duck are performing their now-famous "Duelling Pianos" sequence. In 1988, Nickelodeon aired all the unaired cartoons in a show called Looney Tunes on Nickelodeon until 1999, when it was removed off the network for Cartoon Network. To date, Looney Tunes on Nickelodeon is the longest-airing animated series on the network that was not a Nicktoon. In 1996, Space Jam, a feature film mixing animation and live-action, was released starring Bugs Bunny and basketball player Michael Jordan. The movie was somewhat successful despite its odd plot, and it introduced a new character named Lola Bunny. In 2003, another feature film was released in an attempt to recapture the spirit of the original shorts, the live-action/animated Looney Tunes: Back in Action. The film was a box-office disappointment, putting the theatrical future of Bugs and company in limbo. In 2006, Warner Home Video released a new, Christmas-themed Looney Tunes direct-to-video movie called Bah, Humduck! A Looney Tunes Christmas featuring a wide array of characters working in a mega-store under the Scrooge-esque Daffy Duck. The movie parodies the famous book by Charles Dickens, A Christmas Carol. Since the days of the Nintendo Entertainment System, the Looney Tunes characters have been featured in numerous video games, such as a same-titled one that came out on Game Boy in 1992. It was later remade for the Game Boy Color in 1999; it was not a best seller and received bad reviews. The Looney Tunes characters have had more success in the area of television, with appearances in several originally produced series, including 1991's Taz-Mania (starring The Tasmanian Devil), 1995's The Sylvester and Tweety Mysteries (starring Sylvester the cat, Tweety Bird and Granny), 2002's Baby Looney Tunes (which had a similar premise to Muppet Babies), and 2003's Duck Dodgers (starring Daffy Duck and Porky Pig). The Looney Tunes characters also made frequent cameos in the 1990 series Tiny Toon Adventures, where they played teachers and mentors to a younger generation of cartoon characters, plus occasional cameos in the later shows Animaniacs and Histeria! Most recently, Loonatics Unleashed, a futuristic version of the characters, is currently airing on Kids' WB! It has a large fanbase, although the show was greeted with negative criticism from audiences familiar with the original versions of the characters. Although the cartoons are now seldom seen on mainstream TV, thanks to revival theatrical screenings, and the Golden Collection DVD box sets, the Looney Tunes and its characters have remained a part of Western animation heritage, and an American comedy institution. looneytunes
 
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