Google Vs. The World

Mar 28, 2007 02:03:55

As most people already know; Google is the most popular search engine, and also offers a wide array of free software. They also own YouTube a large video posting web site. Viacom has recently filed a lawsuit against YouTube for $1 billion for copyright infringements. As one of Google's most valuable assets; what happens if they lose? Furthermore, where does this leave the company afterwards? In a recent article in Fast Company magazine Jimmy Wales, the founder of wikipedia.org, announced his plans to challenge Google in the search market with a new Wikia search engine. Do they pose any threat? In the next couple of years web based companies will be battling for control, The true question is who will be "the brand" of the web in the end?