Tiger Woods has received backing from his sponsors Nike and Gatorade in the wake of intense media scrutiny regarding the car crash outside his Florida home ...

When it comes to dealing with a personal crisis, Tiger Woods could learn a lot from David Letterman, media experts say. Instead of a vague statement that ...

The company doesn't break out the performance of individual brands, but industry data indicate that results for Pepsi, Gatorade and water disappointed. ...

I do have a few bottles of Tiger's Gatorade -- Focus.-- in my refrigerator. I can feel that stare piercing a hole through my refrigerator door. ...