Dr. Elena Bodnar won an Ig Nobel Award for her work with life-saving undergarments. That's right: Bodnar has invented the world's first bra-mask — part ...

The case studies on product launch and campaigning will be about the Wonderbra and the recruitment for the RAF, showing how mainstream social networking has ...

In the third quarter, the Winston-Salem, North Carolina-based company, whose brands include Wonderbra, Just My Size, Bali, Hanes and Playtex, earned $41.1 ...

Eva leaped to international fame in 1994 when she became the busty star of Gossard's hugely successful Wonderbra campaign. Although thought to be a 36C at ...