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The paper won't peter out with Noakes.
Posted: May 04, 2008 16:10:11

... relaunch. `Softest ever, best ever Andrex' is backed by TV advertising worth a record 9m [pounds sterling]. Marketing manager Joe Bromilow said: More than 30% of Andrex sales come from consumers who only ever buy Andrex. The `99 relaunch continues the proven strategy ...