The paper won't peter out with Noakes. Posted: May 04, 2008 16:10:11
... relaunch. `Softest ever, best ever Andrex' is backed by TV advertising worth a record 9m [pounds sterling]. Marketing manager Joe Bromilow said: More than 30% of Andrex sales come from consumers who only ever buy Andrex. The `99 relaunch continues the proven strategy ...