Hi Weblonians,

We have discovered recently through our internal investigations that there has been “click fraud” occurring on some Weblo assets. While it is limited to a very small number of members, it can hurt the entire Weblo community.

Click fraud is when someone repeatedly clicks the same ad either manually or using an automated system hoping to get paid for those illegal ad clicks.

This violates our Terms of Service and it causes problems for the entire Weblo community of over 79,000 members. If there is click fraud it is very difficult to secure new ad inventory making it tough for members to earn top revenues from ads on their Weblo assets.

When we discover click fraud we automatically suspend that member’s account, withhold payment for all ad clicks and we take legal action to pursue compensation from the member for damages to Weblo.

Click fraud can also force an entire ad network to pull its ads from a site where it occurs.

Weblo has recently secured the Yahoo Ad Network and if these ads are illegally repeatedly clicked it will force Yahoo to withdraw their Ad network from Weblo.

The Yahoo Terms of Service does not allow Weblo to share revenues from Yahoo ads with users, so repeatedly clicking Yahoo ads on your Weblo pages will not result in greater revenue for you. We are giving predominant placement to our Weblo Ad Network ads by placing them in top traffic areas at the top of pages. We share most of the revenue generated from the Weblo Ad Network with members.

We are continually expanding and improving the Weblo Ad Network so that you will make more money from legitimate traffic and clicks on all of your sites. Please help us do this by reporting any members that you believe are endorsing click fraud.

Finally, it should be noted that revenue programs like the Yahoo Ad Network may not mean direct revenues to members but enable us to support programs like Pass Go – where you earn significantly higher revenues via traffic.

Thanks for your help and support!

Sean Morrow, Director of Marketing

Hi Weblonians,

As you may have read in recent postings and newsletters the new Calculate Your InterNET Worth section has led to a major surge in the number of Weblo visitors and new members. The popularity of our Pass Go hit payment feature has also sparked a huge increase in traffic. Traffic has jumped by more than 500%.

Because of this rapid increase we have shifted from our initial trial period of $10 (for VIP members) per thousand hits beyond the Pass Go threshold of 10,000 hits, to $1. We tested $10 per hit during our trial period and the response was overwhelming. Our new $1 per thousand hits beyond Pass Go is closer - but higher than - the industry norm (in cases where sites actually pay for traffic which is still not the norm!) and it puts us at a level that is sustainable for the long term. In order to continue with $10 per hit we would have had to increase Weblo membership fees dramatically and to unreasonable levels.

For basic members the new Pass Go rate will be .50 cents per each thousand hits beyond 30,000, down from the trial period $5 per hit.

There is some good news to report that will help you increase your earnings from Pass Go. We will now count hits on your profile pages when calculating your Pass Go total. With the new features we’re adding to your asset pages, the amount of hits to your pages will increase dramatically. These features include a new cleaner look with fewer boxes appearing, a no scrolling requirement, a section that lists your assets, a search engine-friendly news box and a video gallery section and... drum roll please... a MAP! Stay tuned for more!

Sean Morrow, Director of Marketing