Alicia Keys hopes her activism unlocks fans’ generosity

With three studio albums, 11 Grammys, $20 million in sales and a butterflylike metamorphosis into an elegant woman, no one could expect much more from Alicia Keys.

But this prodigy-turned-superwoman is on a mission. Now, even as her latest CD, “As I Am,” churns out hit singles, Keys is working on something she believes is her responsibility as a global citizen.

“I have been blessed to travel around the world. I have spent a lot of time in Africa, and during those trips got to see firsthand the needs of people suffering with AIDS,” said Keys, 27. “I knew I needed to do something.”

So Keys joined humanitarian activist Leigh Blake in founding Keep A Child Alive. The organization provides medication, support and orphan care to families battling theHIV/AIDS pandemic.

“You see orphans and 13- and 14-year-olds who are having to raise their families because the parents have died,” said Keys, whose national tour comes to TD Banknorth Garden on June 11. “Once you see the need for access to medicine, it’s hard not to be personally moved.”

Keys’ new documentary, “Alicia in Africa: Journey to the Motherland,” chronicles her monthlong trip to communities affected by HIV and AIDS in Africa. She is encouraging fans to donate $5 to Keep A Child Alive by texting the word “Alive” to 90999. Fans can watch the film for free at aliciainafrica.com or download it at SpiralFrog.com.

Q: “As I Am,” your latest album, has already produced three singles. What makes this album different?

A: With more living and learning and becoming more mature and more aware of myself, it has changed the way I think and make music. I was searching for peace of mind and some type of understanding, some type of clarity. In the cases I didn’t find the answers, I found the right questions to ask.

Q: You made your big-screen debut last year as a leather-clad assassin in “Smokin’ Aces.” Then you starred in “The Nanny Diaries” with Scarlett Johansson. What’s next?

A: “The Secret Life of Bees” (an adaptation of the bestselling novel by Sue Monk Kidd), which is scheduled to come out later this year. I read the book and thought it was incredible. This is really a story about finding where you fit in, finding where you belong.

Double the divas

Alicia Keys finds a renewed passion after time off to reflect about success

"The one thing I really want above all is to feel proud of the choices I made," says Alicia Keys. (ethan miller/getty images)

Email|Print|Single Page| Text size – + By Sarah Rodman Globe Staff / June 6, 2008

The last song on Alicia Keys's newest release, "As I Am," is a gospel number called "Sure Looks Good to Me." In a voice heavy with grit and determination, Keys testifies about her desire to live a life undefined by corners and embraces the "freedom to fall" as a necessary stepping-stone to the pleasures that success can offer.

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"Everything's not always going to be perfect or exactly the way you wished it was going to be, and the way that you handle that is what shows the growth you're going to have," says an upbeat Keys from New Orleans.

The inspiration for that failure-is-an-option sentiment, just one of the album's many paeans to self-possession including hit single "No One," came to Keys as she stood in the shadows of the great pyramids of Egypt two years ago.

Feeling overwhelmed by the demands of her career and grief over a recent death in the family, the critically praised, multiple Grammy winner fled to Africa seeking peace and quiet.

"It was right before I really started the record," Keys says of the emotional time that sent her packing. The trip allowed her to "just escape it and go away and find a place for myself to just ask myself a ton of questions and experience myself completely alone, which I had never done before. It really put me in a different mind state."

Producer Mark Batson, who has known and worked with Keys for several years and co-wrote three tracks on "As I Am," attests to the trip's transformative powers. "She could do it all and that's a blessing and a curse," he says of the singer-songwriter's tirelessness. "For her to walk away at the time was great and made it possible to do what she's doing right now."

Traveling down the Nile and wandering in and out of tombs and temples gave Keys a sense of perspective on what it means to achieve. "Just looking at them and saying, 'my goodness, this has been standing for thousands of years and still people to this day come here and are in awe of it and are inspired by it,' it really inspired me to be unafraid to do that."

That meant expanding her boundaries creatively and exercising her power professionally. She learned to say yes to spicing up her old-school soul-pop sound with everything from psychedelic rock guitar to heavy funk rhythms and said no to scheduling every minute of her day with the business of being Alicia Keys.

"It's definitely a learning process, and it's something that I realize now it's just for my own well-being," says the 27-year-old New York native. "I realized you never get a day back and the only thing I want for my life - well, I want a lot of things out of my life - but the one thing I really want above all is to feel proud of the choices I made. And I also want to feel if I made any bad choices that I was able to learn from them."

"The possibility to embrace something not working is at the center of where confidence lies," says Batson, who compares Keys's exhaustive, analytical approach in the studio to a young Quincy Jones. "She knows that if she falls she's going to get back up. So she's just going to keep taking chances and even more so in the future."

In the spirit of this new fearlessness, Keys's live show contains a fair amount of dancing from the girl better known for pouring her heart out behind the safety of her piano: "I'm sure I'm giving people a shocker, too, and I love that," she says with a laugh.