Nike Inc. on Friday promoted Garry Cook from international general manager to president of the Jordan Brand.
Cook, 45, has been with Beaverton-area-based Nike (NYSE: NKE) for almost 12 years, working in various sales and general management roles in the United States and Europe, including country sales manager for the United Kingdom; regional apparel sales director for Europe, Middle East and Africa; and general manager for Nike Team Sports in the United States. Most recently as international general manager for the Jordan Brand, Cook developed a five-year strategic plan to grow the brand in Asia and energize the Jordan Brand in Europe.
In his new role, Cook will report to Craig Zanon, head of global basketball for Nike.
Nike's first Air Jordan shoe was launched in 1985, Michael Jordan's rookie year in the NBA. The Jordan Brand was created in 1997 as a division of Nike.
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