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On September 25, 2007, Amazon launched a new music store (currently in beta) which sells downloadable tracks, all in the MP3 format and most recorded at 256 kilobits per second variable bitrate (VBR). The Terms of Use legally restrict use of the music, but Amazon does not use DRM to enforce those terms. Most songs cost US$0.89 or US$0.99, and most albums cost between US$4.95 and US$9.99.

Participating record labels include EMI and Universal, as well as many independents. Previous to the launch of this service, Amazon made an investment in Amie Street, a similar music store with a variable pricing model based on demand.