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History of Bratz ... Jun 27, 2007 01:19:47
Welcome!Please Rate bratz.com and I will Rate yours! Cameron: The BlazeCade: The ViperDylan: The FoxEitan: The DragonKoby: The PantherBryce: NoneIden: PrinceSize of Bratz Dolls:Bratz dolls are 10" in height, but much more "chunky" ... |
A list of past an... Apr 22, 2007 02:04:03
A list of past and current Bratz doll names: Bratz Girlz Ciara, "Spunky" (Diona's twin) She has dark auburn hair with wide black stre... |
Get Your Music in... Apr 21, 2007 09:04:17
Get Your Music in the Bratz Movie! Source: Geffen Records April 10, 2007Geffen Records is calling all musicians for the chance for their music to b... |
Get Ready to Rumble! Apr 21, 2007 03:04:40
Get Ready to RumbleThe saucy Bratz dolls are hot, and Barbie's figures are sagging. What's a middle-aged blonde to do? Get a makeover.If Ba... |
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Message from the Owner of bratz.com |
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Move Over Barbie, The Bratz Dolls Are Here
Barbie's decades-long dominance of the doll market is now facing a strong challenge from Bratz, which has already overtaken the Mattel Inc. brand in many countries around the world as the top-selling fashion doll.
Launched by MGA Entertainment Inc. in 2001, the Bratz line also offers outfits, playsets, and even video games and DVDs, with a motion picture scheduled for release in 2006. The Bratz characters include Dana, Sasha, Cloe, Phoebe, Yasmin, Jade, Roxxi, Nevra, Kumi and Meygan.
Bratz has already been recognized by various toy industry groups. The doll has been named Toy of the Year by both the Toy Industry Association and Family Fun, while the Licensing Industry Merchandisers Association has given the Character Brand License of the Year award to Bratz.
The surging sales of Bratz dolls worldwide has strongly affected Barbie's sales, and has already led to a management revamp at Mattel Inc. Mattel brands president Matthew Bousquette tendered his resignation in October 2005, with the division to be reorganized under a single unit headed by ex-Fisher Price executive Neil B. Friedman.
The restructure reflects how much market share has declined for Barbie and skyrocketed for Bratz. Market analysts also feel that the multi-ethnic looks, big heads and edgy appeal of Bratz dolls are now more popular with girls, who have apparently tired of the "cleaner" look of Barbie. Displays of Barbie at Target Corp., Wal-Mart Stores Inc. and other major US retailers have given way to greater and more prominent shelf space for Bratz.
The 10" Bratz dolls are shorter than the 11.5" Barbie dolls. However, the MGA brand has moved ahead of its rival due also to their diva-like appearance, the line's "fashionista" apparel, and detailed accessories. Bratz dolls also have their shoes and feet attached, making it easier to change shoes and to better keep all removable parts together.
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bratz.com Description |
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Bratz dolls ,The girls with a passion for fashion!
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mtv.com
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