section with the a and the /a between carats is the anchor the href is the site you are linking too. after the equals sign is the address (note how internal sites are setup different than external links)
close the link with the carat. Then text whatever you want the link to say. the [/a] closes the entire thing.
You can paste the link into one of these boxes and it will give you a full link, but using the changes shown in when you hit the HTML button, you can make the link look better and take up less space.
Stay and float stayfloat stayandfloat.com stay and flot
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