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Predictive analytics; B-to-b transaction databases allow insight for decision-making.(Tools & Metrics)(Business to business market)
Posted: Mar 23, 2008 00:20:59

... Shearer, senior VP-market strategy at leading predictive analytics company SPSS Inc ... SPSS for its own marketing analytics, will resell the ... traditional descriptive analytics that occur throughout ... sales cycle. Most marketers don't have the big ...