Miss Universe

About Miss Universe

Miss Universe is an annual international beauty contest run by the Miss Universe Organization.

The contest was founded in 1952 by California clothing company Pacific Mills. The pageant became part of Kayser-Roth and then Gulf and Western Industries, before being acquired by Donald Trump in 1996.

Alongside with its rival Miss World and Miss Earth contests, this pageant is one of the most publicized beauty contests in the world.

The winner of the "Miss America 1951" pageant, Yolande Betbeze, refused to pose in a swimsuit from its major sponsor, Catalina swimwear. As a result, the brand's manufacturer Pacific Mills withdrew from Miss America and set up the Miss USA and Miss Universe contests. The first Miss Universe Pageant was held in Long Beach, California in 1952. It was won by Armi Kuusela from Finland, who gave up her title to get married to a Filipino tycoon, Virgilio Hilario, shortly before her year was complete. Until 1958 the Miss Universe title (like Miss America) was post-dated, so at the time Ms. Kuusela's title was Miss Universe 1953.

The pageant was first televised in 1955. CBS began nationally broadcasting the combined Miss USA and Miss Universe pageants from 1960 and, separately, from 1965. In 2003 NBC took over the television rights.

The main pageant was held consecutively in the continental US from 1952 to 1971. Since then, the pageant has been held in locales around the world.

The Miss Universe Organization, a New York-based partnership between NBC and Donald Trump, has run the contest since June 20, 2002. The current president is Paula Shugart. The Organization sells television rights to the pageant in other countries, and also produces the Miss USA and Miss Teen USA contests with the winner of Miss USA representing the USA in Miss Universe.

The Miss Universe crown used from 2002-2007 was designed by Mikimoto, the official jewellery sponsor of the Miss Universe Organization, and depicted the phoenix rising, signifying status, power and beauty. The crown has 500 diamonds of almost 30 carats (6.0 g), 120 South Sea and Akoya pearls, ranging in size from 3 to 18mm diameter and is valued at $250,000. The Crown was designed specifically for the pageant on Mikimoto Pearl Island in Japan with the Mikimoto crown and tiara being first used for Miss Universe 2002.

For Miss Universe 2008 a new crown was unveiled. Valued at $120 thousand dollars, it is made of 18K white and yellow gold. It is comprised of over 1,000 precious stones; including 555 white diamonds (30 carats), 375 cognac diamonds (14 carats), 10 smoky quartz crystals (20 carats) and 19 morganite gemstones (60 carats). The colors of the jewels chosen for the crown have great significance. The yellow luster of the gold represents the prosperous thriving economy in Vietnam. White, light pink and cognac are the main hues in the crown which represent inspiration and feeling. Each piece of the crown was designed to represent an important attribute of the Miss Universe Pageant. The curves of inlaid precious stones represent the strong development and potential of each country. The image of the crane (Lac Bird) symbolizes Vietnamese spirit and culture. The image of the heart represents unified breath, rhythm and vision, which are powerful internal forces that stress faith, hope and unity. But this Vietnamese crown will use in the 57th edition only and the Mikimoto crown will return in 2009.

* UNDER CONSTRUCTION *