World Wrestling Entertainment

About the WWE

World Wrestling Entertainment (WWE) (formerly the World Wrestling Federation or WWF) is an integrated media and Entertainment company principally engaged in the development, production and marketing of television and pay-per-view event programming and live events, and the licensing and sale of consumer products featuring its World Wrestling Entertainment brands. Its operations are organized around four principal activities: live and televised entertainment, which consists of live events, the sale of merchandise at live events, television, pay-per-view, and video on demand programming; consumer products, which consists of the sale of home video products, magazines and consumer products branded with its intellectual property, including video games, toys, books and other products through third party licensees; digital media, which consists of advertising sales on the Company's Websites, sale of merchandise on its Website through its WWEShop Internet storefront and various broadband and mobile services, and WWE films.

2008-06-22