Women turn to Bath & Body Works (BBW) to help wash away the daily stresses of life. A subsidiary of Intimate Brands, which is owned by Limited Brands, BBW operates more than 1,600 stores throughout the US. The company sellsnatural body and hair care products as well as personal care products and fragrances. Customers in need of rejuvenation can also find a line of aromatherapy and at-home spa treatments, and in some stores, extraindulgences such as massages and pedicures. The BBW brand had undergone an image makeover; from country-inspired to a modern-day apothecary of beauty.
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