Fan-photo mosaic unveiled during Dale Earnhardt Day

Hershey invites fans to be part of permanent tribute

April 30, 2008
01:32 PM EDT

The Hershey Company honored the life and career of  Dale Earnhardt with the unveiling of a replica of a large fan photo mosaic during the Dale Earnhardt Day celebration in Mooresville, N.C., on Tuesday.

The 6-foot-tall, 8-foot-wide mosaic is comprised of approximately 1400 photos from fans across the country, including actress Carmen Electra, racing team owner Richard Childress and drivers Mark Martin and Martin Truex Jr. The mosaic will serve as a permanent tribute to "The Intimidator" at Dale Earnhardt Inc. headquarters in Mooresville when completed later this year.

In recognition of Earnhardt, Hershey is paying tribute to Dale Earnhardt by producing a series of Collector Edition Dale Earnhardt Hershey's Milk Chocolate Bars, Hershey's Milk Chocolate with Almonds Bars and Kit Kat Wafer Bars. The specially molded bars feature a distinctive on-bar design, including Earnhardt's signature and stylized No. 3.

The Collector Edition bars will be available at select retail outlets nationwide while supplies last. Hershey is also encouraging fans to honor the racing legend by inviting them to visit http://www.hersheys.com/dale/ to upload a photo for inclusion in the permanent mosaic. Fans can still upload their photos and tribute messages through June 3 for inclusion in the final mosaic.

"This mosaic, presented by The Hershey Company, is such a unique and fitting tribute to Dale Earnhardt," said Dick Baker, executive director, The Dale Earnhardt Foundation. "We want to thank the loyal fans for all of their passion and support in helping Dale's legacy live on forever."

Dale Earnhardt, Inc. (DEI) is a diverse corporation specializing in NASCAR-related ventures. Based on a 350-acre facility in Mooresville, NC, DEI currently fields NASCAR Winston Cup teams for Dale Earnhardt Jr., Steve Park, and Michael Waltrip. With more than 200,000 square feet of workspace encompassing four separate facilities, DEI is considered by many of racing's insiders to be one of the benchmarks from which others are judged.