PURCHASE, NY — pepsico Inc. will invest $30 million into its struggling Gatorade brand next year, to roll out new drinks that it wants people to use before, ...

The world's richest athlete makes most of his estimated $100 million-a-year income by endorsing companies such as Upper Deck, Nike, AT&T, Gatorade and ...

The fact that his major sponsors: Gillette, Accenture, and Gatorade all dropped him may have played a role in his decision. Or maybe Woods had his "ah-ha" ...

Natalie Zmuda writes that Gatorade, granddaddy of the sports drink category, is going back to its roots with two new products and a redesign -- "G Series ...