Pebble Beach Golf Course

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Pebble Beach Company was founded by Samuel Finley Brown Morse, who was a distant cousin of telegraph-inventor Samuel Finley Breese Morse. In the early 1900s, Morse was a manager for the Pacific Improvement Company; the company had extensive real estate holdings on the Monterey Peninsula.

In 1919, Morse formed the Del Monte Properties Company and acquired those holdings, which included Del Monte Forest and the popular Hotel Del Monte (now the Naval Postgraduate School in Monterey). February 22, 1919, saw the grand opening of Pebble Beach Golf Links and The Lodge at Pebble Beach , which had replaced a log-cabin lodge originally located on 17-Mile Drive.

Morse died on May 10, 1969, ten years after ensuring that easements would preserve hundreds of acres of forest and coastline along the 17-Mile Drive for generations to come, and 50 years after establishing a veritable monument to the power of nature and beauty.

Pebble Beach Company includes three Resorts, four golf courses and more than 1,600 employees.