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Push-up bra, developed in Canada, became a world sensation. The push-up became a worldwide sensation. Originated in Canada, the brand was first trademarked in the US in 1935. In the 1990s, it gained worldwide prominence. In 1991, the pushup Wonderbra became a household name the UK, where long lines of women waited to storm stores when they opened. Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world. In most countries, the brand emphasizes sex-appeal. In its native Canada, the brand however promotes the functional qualities of its products—a departure from the strategy that made Wonderbra the top-seller in the 1970s. Promotion of Wonderbras has changed over time. Ads attempted to build consumer awareness of the single brand name: Wonderbra. Instead of being hidden “unmentionables,” Wonderbras became more visible icons of female sex-appeal. The company also used pricing to promote Wonderbra as a luxury product with the highest price of any mass-merchandised brand. The U.S. Wonderbra rollout included events with Eva Herzigová in New York's Times Square. The advertisements were toned down in comparison to the earlier UK campaign. The U.S. print and billboard advertising showed models wearing only the Wonderbra. Underneath read slogans such as "who cares if it's a bad hair day" and "look me in the eyes and tell me you love me." The U.S. Wonderbra has expanded from the single push-up bra design to a broader lingerie line. The brand remains popular around the world as a product, and a part of our cultural lexicon. In 2007, the Canadian Broadcasting Corporation (CBC-TV) broadcasted the results of their internet poll, in which Canadian respondents ranked the Wonderbra 5th out of the top 50 "Greatest Canadian Inventions" (after Insulin, the light bulb and the telephone, but ahead of the pacemaker). Wonderbra now is a subsidary of Hanesbrands Inc., with its HQ at 1000 East Hanes Mill Road, Winston Salem, NC 27105, US. The PO Box is specifically for Wonderbra.
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Virtual World, Real Profit! 
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