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Message from the Owner of Mattel
2008-06-22
Mattel Description
Mattel is the world's largest toy company with many of the most popular products of all time: Barbie dolls, Hot Wheels and Matchbox cars, American Girl dolls, board games, and, in the early 1980s, video game consoles.
Mattel was founded in 1945 by Harold "Matt" Matson and Elliot Handler (hence the name "matt-el"). Handler's wife Ruth Handler would later become president and is credited with establishing the Barbie product line for the company in 1959. Today the Barbie line is responsible for more than 80% of Mattel's profits.