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Don't cut back on advertising, says Cooper's Brown
"One ofthe fastest-growing segments of all media today is direct mail. Our dealers have shown a 100% increase in the usage of direct mail over the past five ...Read the original article

VistaPrint Revenues Will Exceed NY Times Ad Revenue for 2011
... calendars, creative design services, copywriting services, direct mail services, promotional gifts, signage and Web site design, and hosting services. ...Read the original article

Advertising Works for Retailers
Other successful tactics being used by retailers are coupons, advertising inserts, direct mail and e-mail. Among the most successful retailers are Target, ...Read the original article

Small Businesses Succeed with E-mail Marketing
Abby Weaver, the company's marketing director, has found better results with e-mail marketing than with traditional options such as print ads and direct ...Read the original article

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