Office Maneuvering Pays Off; 2000 Oldsmobile Intrigue GLS Sedan
Posted: Aug 27, 2008 03:10:14
There will be a big difference between the 2001 Oldsmobile
Intrigue and the 2000 model.
On the 2001 car, the Oldsmobile name will be bigger, and it will
ride above the "Intrigue" moniker.
That is a dramatic reversal of strategy for Oldsmobile, a General
Motors Corp. division that wasn't given much chance of surviving the
20th century. Its cars were mediocre. Its sales and service were
worse. In the early 1990s, GM's board seriously considered pulling
the plug.
But instead of killing the division, John Rock, a feisty general
manager, chose to retire the Oldsmobile name--quietly.
Rock's approach was to start producing great cars, such as the
Aurora, Intrigue and Alero, and to elevate those ...
Source: The Washington Post. Article Date: January 16, 2000. By: Warren Brown. Copyright 2000 The Washington Post. This material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post.
