Westport, Conn., Firm Helps Mattel Market Newest Matchbox Car Product.
Posted: Aug 28, 2008 12:50:14
Byline: Richard Lee
Mar. 10--The Matchbox brand of miniature cars and trucks has been a favorite of children since the toys were introduced more than a half-century ago, and now a Westport firm is playing a key role in marketing the line's newest product launch.
Working with Matchbox parent Mattel Corp. in the launch of its Matchbox Around the World Collection, Westport's Source Marketing has developed a thematic campaign to combine the fun of play with a little geography.
The 36-vehicle collection focuses on popular destinations such as the Grand Canyon, Stonehenge and Mount Everest, and includes fun facts about the featured locations. The campaign invites ...
Source: Stamford Advocate (Stamford, CT). Article Date: March 10, 2004. COPYRIGHT 2004 The Stamford Advocate. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
