American Intimate apparel and accessories for women
Founded:
by Roy Raymond in 1977, in San Francisco.
Company History:
Published first catalogue, 1978; sold for $4 million to The Limited apparel group, 1982; Cacique sibling formed to market French-styled lingerie, 1988; introduced swimwear, 1991; began selling cotton panties, 1993; launched bath and body line and introduced Miracle Bra, 1994; first runway show, 1995; spun off by The Limited, 1995; introduced seamless bras, 1996; launched legwear, 1998; went online with firm website, 1998; first live web fashion show, 1999; debuted
Dream Angels
fragrance collection, 1999; sponsored AIDS fundraiser with ...
