How Bono Got his Name
“Bono Vox” is an alteration of Bonavox, a Latin phrase which translates to “good voice.” It is said he was nicknamed “Bono Vox” by his friend Gavin Friday. Initially, Bono disliked the name. However, when he learned it loosely translated to “good voice”, he accepted it. Hewson has been known as “Bono” since the late seventies. Although he uses Bono as his stage name, close family and friends also refer to him as Bono, including his wife and fellow band members.
Bono and U2
On 25 September 1976, Bono, David Evans (“The Edge”), his brother Dik, and Adam Clayton responded to an advertisement on a bulletin board at Mount Temple posted by fellow student Larry Mullen Jr. to form a rock band. The band had occasional jam sessions in which they did covers of other bands. Tired of long guitar solos and hard rock, Bono wanted to play Rolling Stones and The Beach Boys songs. Unfortunately the band could not play covers very well, so they started writing their own songs.
The band went by the name “Feedback” for a few months, before changing to “The Hype” later on. After Dik Evans left the group to join another local band, the Virgin Prunes, the remaining four officially changed the name from “The Hype” to “U2”. Initially Bono sang, played guitar, and wrote the band’s songs. He said of his early guitar playing in a 1982 interview, “When we started out I was the guitar player, along with the Edge – except I couldn’t play guitar. I still can’t. I was such a lousy guitar player that one day they broke it to me that maybe I should sing instead. I had tried before, but I had no voice at all. I remember the day I found I could sing. I said, ‘Oh, that’s how you do it.’” When The Edge’s guitar playing improved, Bono was relegated mostly to the microphone, although he occasionally still plays rhythm guitar and harmonica. As of 2006, Bono has taken piano lessons from his children’s piano teacher as a means to improve his songwriting.
Bono writes the lyrics for almost all U2 songs, which are often rich in social and political themes. His lyrics frequently allude to a religious connection or meaning, evident in songs such as “Gloria” from the band’s album October, and “I Still Haven’t Found What I’m Looking For” from The Joshua Tree. During the band’s early years, Bono was known for his rebellious tone which turned to political anger and rage during the band’s War, The Joshua Tree and Rattle and Hum eras. Following the Enniskillen bombing that left 11 dead and 63 injured on 8 November 1987, the Provisional IRA paramilitaries threatened to kidnap Bono. IRA supporters also attacked a vehicle carrying the band members. These acts were in response to his speech condemning the Remembrance Day Bombing during a live performance of “Sunday Bloody Sunday”. The singer had been advised to cut his on-stage outburst from the Rattle and Hum film, but it was left in. Also featured in the film is footage of Bono spray-painting a monument during an outdoor performance; Bono was forced to pay a fine.
U2’s sound and focus dramatically changed with their 1991 album, Achtung Baby. Bono’s lyrics became more personal, inspired by experiences related to the private lives of the members of the band. During the band’s Zoo TV Tour several of his stage personas were showcased; these included “The Fly”, a stereotypical rock star, the “Mirror Ball Man”, a parody of American televangelists, and “Mr. MacPhisto”, a combination of a corrupted rock star and the Devil.
Bono’s Collaborations
In addition to his work with U2, he has collaborated with Zucchero, Frank Sinatra, Johnny Cash, Willie Nelson, Luciano Pavarotti, Sinead O’Connor, Green Day, Roy Orbison, Bob Dylan, Tina Turner, and BB King. He has recorded with Ray Charles, Quincy Jones, Kirk Franklin, Bruce Springsteen, Tony Bennett, Clannad, The Corrs, Wyclef Jean and Kylie Minogue, as well as reportedly completing an unreleased duet with Jennifer Lopez. On Robbie Robertson’s 1987 eponymous album, he plays bass guitar and vocals. On Michael Hutchence’s 1999 posthumous eponymous album Bono completed a recording of Slide Away as a duet with Hutchence.
Bon’s Additional Endeavours
In 1992 Bono bought and hired people to refurbish Dublin’s two-star 70-bedroom Clarence Hotel with The Edge, and converted it into a five-star 49-bedroom hotel. The Edge and Bono have recorded several songs together, exclusive of the band. They have also been working on penning the score for the upcoming Spider-Man Musical. Bono is a known Celtic F.C. fan, and in 1998 it was rumoured that Bono intended to buy shares in the Scottish club. However, it was reported on 28 April 1998 that this was not the case with Bono saying “it’s rubbish. I’ve been to a couple of games and I’m a fan, but I’ve got no financial connections.”
In May 2007, MTV reported that Bono was writing the foreword for a collection of poetry entitled “Third Rail”. The book’s foreword gives detail of the meanings of the poetry, saying “The poets who fill the pews here have come to testify, to bear witness to the mysterious power of rock and roll…Rock and roll is truly a broad church, but each lights a candle to their vision of what it is.” The collection, which is edited by poet Jonathan Wells, contains titles such as “Punk rock You’re My Big Crybaby,” “Variation on a Theme by Whitesnake” and “Vince Neil Meets Josh in a Chinese Restaurant in Malibu (After Ezra Pound).”
Bono is on the board of the Elevation Partners private-equity firm, which attempted to purchase Eidos Interactive in 2005 and has since gone on to invest in other entertainment businesses. Bono has invested in the Forbes Media group in the US through Elevation Partners. Elevation Partners became the first outsider to invest in the company, taking a minority stake in Forbes Media LLC, a new company encompassing the 89-year-old business which includes Forbes magazine, the Forbes.com website and other assets. The terms of the deal were not disclosed, but reports said the stake was worth about €194 million ($250m).
In film, Bono has played the character of “Dr. Robert”, an anti-war shaman, in the musical, Across the Universe. Also in this movie, he sang the Beatles songs “I am the Walrus” and “Lucy in the Sky with Diamonds”. Bono’s other acting credits include cameos in 1999’s Entropy and 2000’s Million Dollar Hotel, the latter of which was based on a story conceived by Bono. In 2000 he acted as himself in the short film Sightings of Bono, adapted from a short story by Irish writer Gerard Beirne.
Bono’s Humanitarian work
Bono has become one of the world’s best-known philanthropic performers. He has been dubbed, “the face of fusion philanthropy”, both for his success enlisting powerful allies from a diverse spectrum of leaders in government, religious institutions, philanthropic organizations, popular media, and the business world, as well as for spearheading new organizational networks that bind global humanitarian relief with geopolitical activism and corporate commercial enterprise.
In a 1986 interview with Rolling Stone magazine, Bono explained that he was motivated to become involved in social and political causes by seeing one of the Secret Policeman’s Ball benefit shows, staged by John Cleese and producer Martin Lewis for the human-rights organization Amnesty International in 1979. “I saw ‘The Secret Policeman’s Ball’ and it became a part of me. It sowed a seed…” In 2001, Bono arranged for U2 to videotape a special live performance for that year’s Amnesty benefit show.
Bono and U2 performed on Amnesty’s Conspiracy Of Hope tour of the United States in 1986 alongside Sting. U2 also performed in the Band Aid and Live Aid projects, organized by Bob Geldof. In 1984, Bono sang on the Band Aid single “Do They Know it’s Christmas?/Feed the World” (a role that was reprised on the 2004 Band Aid 20 single of the same name). Geldof and Bono later collaborated to organize the 2005 Live 8 project, where U2 also performed.
Bono Campaignes in the 3rd World
Since 1999, Bono has become increasingly involved in campaigning for third-world debt relief and raising awareness of the plight of Africa, including the AIDS pandemic. In the past decade Bono has met with several influential politicians, including former United States President George W. Bush and Canadian Prime Minister Paul Martin. During a March 2002 visit to the White House, after President Bush unveiled a $5 billion aid package, he accompanied the President for a speech on the White House lawn where he stated, “This is an important first step, and a serious and impressive new level of commitment. … This must happen urgently, because this is a crisis.” In May of that year, Bono took US Treasury Secretary Paul H. O’Neill on a four-country tour of Africa. In contrast, in 2005, Bono spoke on CBC Radio, alleging then Prime Minister Martin was being slow about increasing Canada’s foreign aid. He was a nominee for the Nobel Peace Prize in 2003, 2005, and 2006 for his philanthropy.
In 2004, he was awarded the Pablo Neruda International Presidential Medal of Honour from the Government of Chile. Time Magazine named Bono one of the “100 Most Influential People” in its May 2004 special issue, and again in the 2006 Time 100 special issue. In 2005, Time named Bono a Person of the Year along with Bill and Melinda Gates.
Bono also received the NAACP Image Award’s Chairman’s Award in 2007. On 24 May 2007, the National Constitution Center in Philadelphia announced that Bono would receive the Philadelphia Liberty Medal on September 27, 2007 for his work to end world poverty and hunger. On 28 September 2007, in accepting the Liberty Medal, Bono said, “When you are trapped by poverty, you are not free. When trade laws prevent you from selling the food you grew, you are not free, … When you are a monk in Burma this very week, barred from entering a temple because of your gospel of peace … well, then none of us are truly free.” Bono donated the $100,000 prize to the organization. Ngozi Okonjo-Iweala accepted the award for the Washington-based Debt AIDS Trade Africa.
Bono Man of Peace and Product Red
In November 2007, Bono was honoured by NBC Nightly News as someone “making a difference” in the world. He and anchor Brian Williams had traveled to Africa in May 2007 to showcase the humanitarian crisis on the continent. On December 11, 2008, Bono was given the annual Man of Peace prize, awarded by several Nobel Peace Prize laureates in Paris, France.
Product Red is another initiative begun by Bono and Bobby Shriver to raise money for the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Bobby Shriver has been announced as the CEO of Product Red, whilst Bono is currently an active public spokesperson for the brand. Product Red is a brand that is licensed to partner companies, such as American Express, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani. Each company creates a product with the Product Red logo and a percentage of the profits from the sale of these labelled products will go to the Global Fund.
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